Here we have, for your edification and enjoyment, a classic case of — they got paid to do a study that produced nothing more than a ream or so of never to be read “scientific” papers and fewer trees.
www.telegraph.co.uk – Why men will judge a woman in milliseconds:
Professor Mark van Vugt and Dr Johanna van Hooff, from the University of Amsterdam, and postgraduate student Helen Crawford, from the University of Kent, were behind the study which is to be published by the Oxford Journal Social Cognitive and Affective Neuroscience.
Prof van Vugt said: “Men definitely have the most wandering eye but it is because they have evolved to pay attention to cues of fertility and one of those cues is facial beauty – it’s not that men are shallow.
“But we found they do make snap judgments about women, much earlier than was previously thought. They make that decision on whether a woman would be a good mating partner in milliseconds.
“This is something very ancient and a way of helping men find the best mate to produce children.
“Women were not distracted by attractive male faces because women need more proof of whether a man is a good mate.
“Women make that decision on behaviour, whether a man is trustworthy and committed. They make their decision much later than men.”
Now I wonder how much money went into the exercise in overstating the obvious.
